What I learned from almost getting a show on Disney+
So, this is the story of how we almost got our own show on Disney+ and why hard work is only half of the equation.
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Creating video is complicated and expensive. But it’s also the king of the [marketing] world. So we plug our expertise into your marketing team to create a kick-ass video content strategy that will engage and delight your audience. You get all the good stuff [storytelling] without all the bad stuff [costs].
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The Case Study
We teamed up with SiteGround's marketing team to expand their video content strategy over the course of a year. First, we learnt about the business and their marketing goals, then we pitched various campaign ideas which were co-developed together with the brand into 11 original videos, covering topics from brand awareness to product features.
Last but not least we have adapted and recycled these videos into numerous derivatives to cover different segments and channels.
Content as a service.
We are functioning as an extension to your marketing team. We share the same goals and insights which puts everyone's focus on the right place. Knowledge is distributed evenly throughout the project bringing the right ideas and optimisation onboard. Learning your brand is crucial to bridge the gap between creative and production.
You are flexible to scale up or down your strategy according your needs. We are building our relationship for effectiveness and minimise the time to final product for both our teams. That saves huge time and money costs on both ends.
Your benefits
are multifold
Optimized marketing costs and efficiency
Brand development that stands out
Data and results driven approach
Long-term
partners aligned with your goals
It's a marathon.
One of the main problems associated with video content production is its complexity. In our experience most B2B companies never manage to find the balance between cost, time and ROI, resulting in thousands of videos that hit the social media noise walls to fall back into oblivion.
So we want to change the game. Instead one-off gigs, we want to build a meaningful relationship that lasts. With every step along the way important things happen: we learn about your business, become more accurate in our creative efforts, and speed up the production process by optimising our pipeline. Only then, video content strategy can become a powerhouse in your marketing mix.
Storytelling is king.
Time to get your video content marketing on the next level. Like Netflix level?
You see, a lot of brands do video these days. But it's rarely worth for the ever-growing standards of your audience. Because they have little storytelling value. Most of us have a fatigue for promotional or even educational videos. So why not put your audience needs first with a good story and insert your brand in a non-intrusive, witty way, to kick-start an emotional conversation that people actually care about?
Our process.
Learn.
We want to step in your shoes. Marketing persona profiles, value proposition canvas, marketing funnel, communication channels. We'll lead you through our comprehensive discovery process to generate the right insights, define the challenges and the goals of your content marketing strategy.
Pitch.
Then we come back to you with ideas. Lots of them. Our pitching process consists of 2 steps : A high-level campaign ideas pitch, followed by a detailed content pieces ideas.
The outcome of the pitch phase is a solid content production plan, with budget and timeline.
Create.
Conceptualising the data.
Smart ideas Vs great ideas
Pipeline design.
Project management.
Efficiency optimisation.
Quality control.
Experiment.
Repurpose.
Repurposing existing content.
Refurbishing old content.
Micro-targeting.
A/B Testing.
Combine.
Edit.
Adjust.
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Brands we create for.
Our expertise.
Stani Milev
Badass Creative Producer and Marketer
Creative Producer at Chase a cloud, Stani loves writing, directing, and creating epic video content. In his 15 years of track record, he has built a wide variety of expertise from 3D, 2D, commercial animation, VFX and full-service production of animation series.
Stani is a well-known startup activist, has a degree in marketing and executive MBA.
Sava Komitski
Epic Creative Director and a Dad
Sava is a creative lead, animation director, and partner at Chase a cloud. He has extensive experience in design, illustration, and animation spanning more than 10 years. He has directed a wide variety of commercial and artistic projects, with most prominent being the Nat Geo Explorer’s Academy (2018), Mattel’s Rescue Heroes Series (2019), Best Fiends the 16bit Adventure series (2020), The Food Detective series (2021).
Since 2008 we have been at the spearhead of the startup revolution and the video content marketing, bridging the gap between business and creative, bringing data-driven and performance oriented process to the table. After years of working for many brands, big and small, solving countless problems, quirky and complex, finally, we have the chance to put in works all the experience and ideas to help you reach the next level of greatness.
From our blog.
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