The Case

Before the pandemic, Beecher’s Foundation were in the 4th grade classroom teaching kids how to read & understand food ingredient labels, spot food marketing tricks and understand healthy eating habits.So, when the schools were closed, they had to find another way to keep their work.

The Solution

To build an epic, spy-action-adventure, animated series inspiring children (5-8) to start the conversation on food, ingredients, healthy eating and marketing trickery.Then capture the inertia of the mystery-solving enthusiasm into an online game platform that will convert it into useful knowledge and wellbeing awareness.

The Process

Animatic

Final

We have conceptualised, written and executed a full blown spy action adventure story evolving around a notorious food detective duo Chip & Dip. In 24 minutes of total running time, the Chip & Dip story is an action-packed undercover operation that sees our heroes breaking into the Big Bad Marketing Corp trying to stop the Big Boss's plans to rule over the world with his latest invention - a million pounds of ice-cream made from a single grape.

The mini film is broken down in 5 parts and children become a character in the plot. While action-ready agent Chip and her trustworthy technology expert Dip are out in the field, kids are back in the Top Secret School of Food Detectives as a support team. Chip will scan secret files she retrieves from the Big Bad Marketing Corp and send them digitally to the kids. Their task is to crack the codes and riddles and help Chip and Dip progress in the next chapter of the story.
Learning and practicing the curriculum of the course is delivered in a seemless and fun way.

Illustrator and animator creating characters and motion graphics for animated video project

Our thought behind the mechanics was: First we wanted to engage children (4th grade) with a great story and likeable characters. Once we get their attention we will slowly introduce them to the learning subject of the course throughout simplified game mechanics. They feel like being part of the story and the responsibility for the future of these characters lie in their hands. This is shifting the paradigm of education approach from facts-driven to story-driven which, we strongly believe, is the future of education as a whole.

Creator and director collaborating with a team to develop a storyboard for a video production

Watch the Series

For the academic 2021, Beecher's foundation delivered the pilot course to 20 000+ kids and the response was overwhelming.

They are ramping up to double their efforts in the up next season, while we want to take the IP further and develop it into a full blown series to reach out broader audience and support the healthy-eating conversation with the youngest generation.

The Results

20k

episodes
24 min total length

months of

production

incredible
artists

kids trained in

the pilot year

Projects highlights

Food Detectives

When the pandemic hit the globe, Beecher's Foundation had to move their courses online. But they didn't want to stop there. We joined forces to forge a learning experience like no other, evolving around the epic spy action adventures led by the notorious food detective duo Chip & Dip.

Best Fiends

In 2020 we created the Best Fiends 16Bit adventure series of Seriously and their hit game Best Fiends. An 8 episode by 4 minutes each, the BF16 is a hilarious, nostalgic, entertainment YT show that send some of Best Fiends' most popular characters into a world of old arcade games from the late 90's

Video production team planning and coordinating a project

SiteGround

SiteGround is among the best and the biggest hosting companies in the world but video content had somewhat limited presence in their marketing portfolio due to the complexity of building and maintaining in-house video production resources.

Rescue Heroes

Mattel's Rescue Heroes’ legacy on the TV screen can be traced back to 1999. So to say revamping the series and relaunching the toys in 2019 was a challenge is quite an understatement.

Nat Geo

For a very first time, National Geographic decide to put personal stories in the highlights. They wanted to reach out to some of their most extraordinary explorers and promote their work in an attempt to inspire the next wave of local heroes.

Sentinel 6

The creators of Sentinel 6 completed a successful kickstarter campaign with their fans promising them to deliver a trailer to their story that's nothing less then epic. That's where we came into play.

Marko: Beyond Brave

Marko: Beyond Brave is a 2D side-scrolling adventure based in the Bulgarian folklore universe that instantly captured our hearts. When we got the opportunity to work on the in-game cinematics, we just couldn't say no!